Sell with Stories: Boost Pinterest Pins with Simple Storytelling Techniques
Use Emotional Stories to Make Your Pins Stand Out and Convert Viewers into Buyers
Have you ever clicked on a pin, not just because it looked nice, but because it made you feel something? That’s the power of storytelling. And using storytelling can be a great way to make your Pinterest pins sell.
Pinterest is like a big dream board. People come here to get ideas, plan things, and imagine all kinds of possibilities. So why not give them a story to dream about? Let’s see how to do this.
Make Your Customer the Hero
Don’t just sell a product — sell the experience. If you’re selling a handmade mug, show it as part of a cozy morning: a blanket, warm steam, and sunlight. Help people imagine themselves there.
This makes them feel connected to your product. They become the hero, and the mug is part of their perfect moment.
Use Pin Series to Tell a Bigger Story
One pin can catch interest, but a series keeps viewers hooked. For example, if you’re selling skincare products, start with a “before” pin, then show someone using it, and end with a happy “after” picture.
I once ran a campaign for a friend’s small skincare brand. We started with a before-and-after pin series showing a customer’s skin transformation over two weeks.
Each pin told a part of the journey, and by the time we reached the glowing ‘after’ pin, people were hooked. We got so many comments from people wanting to see more and asking questions about the products.
That’s the power of taking people along on a journey through a series of pins.
Use Customer Stories
Share real customer stories. Instead of “This product works great!”, say, “Before I got this planner, I felt overwhelmed. Now, my mornings are organized and I even have time to relax.”
Add a picture of a cozy desk, and it tells a full story.
To make the customer story even more compelling, ask your customers to share their stories with you so you can use them in your pins.
Show the Lifestyle, Not Just the Product
If you’re selling a backpack, don’t just show the bag. Show it being used — on a hike, at a picnic, or at a farmer’s market. Create a story about the lifestyle that goes with your product: adventure, nature, and freedom.
This way, people can imagine the product in their own lives.
Keep It Relatable
Nobody likes feeling like they’re just being sold to. Make your pins friendly and fun.
For example, if you’re selling kitchen gadgets, use humor: “Tried slicing an onion without crying? Failed. Then I found this gadget, and now I’m almost a chef.”
You could also add another example: if you’re selling fitness gear, try “Attempted yoga with my old mat and nearly slipped. Found this new non-slip mat, and now I’m practically a yogi.”
A little humor can build trust — and trust leads to sales.
Use Captions to Finish the Story
Captions help complete the picture. Instead of “Summer Dress,” say, “The perfect summer dress for barbecues, beach walks, and more.” Use words to add to the image — this makes pins more appealing.
Use Video Pins to Tell Your Story
Videos are great for telling stories. For example, show someone gardening: digging, using your tools, and then the beautiful end result. A short video tells a lot in just a few seconds and captures attention quickly.
Final Thoughts
Storytelling in Pinterest isn’t about writing long stories. It’s about making people feel something. Put them in the scene, let them dream, and help them see how your product fits into their perfect life.
Whether it’s a cozy morning or an adventure, storytelling turns your pins into emotional connections. And those connections turn viewers into buyers.
Remember, every great product has a story — make yours shine. Next time you create a pin, ask yourself: What story am I telling? People love to dream — so give them a story worth dreaming about.
Have Questions?
Created with the assistance of AI Tools.
