How to Recruit the Right Affiliates for Your Program

Building a successful affiliate marketing program requires having the right affiliates on board. Affiliates can make or break your efforts, so putting in the work upfront to find and recruit ideal partners is crucial.

A businessman shaking hands with a woman, with dollar signs and percentage symbols floating around them.

In this post, I’ll share some of the most effective methods I’ve used over the years to attract and enlist excellent affiliates.

First, make sure your program offers competitive commission rates and enticing incentives. Doing your research on commission structures across your industry is important.

You need to provide commissions that make affiliates eager to promote you over competitors. Consider also offering incentives like bonuses for referrals who hit certain revenue thresholds. The better your compensation, the more interest you’ll garner.

Leveraging affiliate marketing networks like ShareASale and Rakuten can connect you with a vast pool of potential affiliates. Browse their directories to find affiliates who focus on your niche or align with your target demographics.

Reach out to personally introduce yourself and pitch joining your program. Nurture these relationships by checking in…